Singapore has an increasing demand to showcase the clothes. Local labels give shopping a new twist amid retail slump. Singapore labels add special touches such as art installations and open workspaces to make their brick-and-mortar stores stand out. Shop at Singapore designer Gin Lee’s new showroom at the National Design Centre and you will probably see her draping material on a mannequin, studying her inspiration sketches or working on her sewing machine. Feel free to pepper her with questions on the origin of her eponymous womenswear label or how to style one of her signature minimalist silk dresses and tops. She says: “We find that there is an increasing demand to showcase the clothes and also what happens behind the scenes.”
Local labels give shopping a new twist amid retail slump
Apart from having shoppers meet the line’s other designers, the 38- year-old also plans to organise design workshops for the public. Read more about it here: Local Singaporean labels give shopping a new twist amid retail slump. The label was founded five years ago in Tel Aviv, Israel, where Lee’s husband, the brand’s visual merchandiser, is from.