New Zealand Fashion Week kicks off tonight in Auckland. NZ fashion week: designers looking to expand across the ditch. While the global fashion industry grapples with the future relevance of the traditional fashion week model, New Zealand has a novel approach that will keep both sides happy until consensus is reached. When New Zealand Fashion Week kicks off tonight in Auckland, it will be in two distinct halves: an industry event focused on selling collections that will drop into stores in six months, followed by its Fashion Weekend consumer event showcasing collections already in-store. The designers can actually decide to show whatever suits their business, NZFW founder Pieter Stewart told The Australian. Both World and Trelise Cooper (two of the country’s bigger brands) are doing direct-to-consumer shows.
NZ fashion week: designers looking to expand across the ditch
While Sydney and London offer similar consumer events, it is usually a “best of” what has been seen by industry during the week. Read more heres: NZ fashion week: designers looking to expand across the ditch. Dame Pieter concedes that this year there is a strong focus on emerging designers, who are just beginning to sell beyond New Zealand, while some more established designers are hoping to re-establish international connections in a more buoyant market.