New Zealand Fashion Week kicks off tonight in Auckland. NZ fashion week: designers looking to expand across the ditch. While the global fashion industry grapples with the future relevance of the traditional fashion week model, New Zealand has a novel approach that will keep both sides happy until consensus is reached. When New Zealand Fashion Week kicks off tonight in Auckland, it will be in two distinct halves: an industry event focused on selling collections that will drop into stores in six months, followed by its Fashion Weekend consumer event showcasing ­collections already in-store. The designers can actually decide to show whatever suits their business, NZFW founder Pieter Stewart told The Australian. Both World and Trelise Coop­er (two of the country’s bigger brands) are doing direct-to-­consumer shows.

NZ fashion week: designers looking to expand across the ditch

While Sydney and London offer similar consumer events, it is usually a “best of” what has been seen by industry during the week. Read more heres: NZ fashion week: designers looking to expand across the ditch. Dame Pieter concedes that this year there is a strong focus on emerging ­designers, who are just beginning to sell beyond New Zealand, while some more established designers are hoping to re-establish international connect­ions in a more buoyant market.