Lack of awareness and demand for designed-in-Asia fashion. Asian designers find it an uphill task to gain a foothold here at home. Limited awareness and premium price points are the key challenges of selling Asian fashion designers. Even as Asian-American fashion designers such as Alexander Wang and Prabal Gurung have become familiar names for style mavens here, Asian designers and local ones have had an uphill climb over the past few years. The lack of awareness and demand for designed-in-Asia fashion are likely key factors that contributed to its problems, along with the unwillingness of the ordinary consumer to pay a premium for a little-known Asian homegrown designer brand.

Asian designers find it an uphill task to gain a foothold here

Read more Asian designer fashion brand information here on Today Online (Lifestyle) Asian designers find it an uphill task to gain a foothold here