Korea becomes Asia’s most attractive fashion spot. Over the past few years, the capital city has emphasized the importance of actually “selling” designers and taking them to the next level: international markets. And it seems to have impressed an army of overseas buyers and merchandisers, who now see Korean fashion as top of the Asian fashion scene.

So the question arises as to whether the country has reached a stage where it can compete with the world’s fashion capitals including London, Paris and Milan. Maybe it is not at those levels just yet, but it’s now said that Korea has beaten Japan, which used to be the one and only Asian country with the hottest designers and collections at its fashion week with the likes of Comme Des Garcon and Yohji Yamamoto

For Korean fashion to become more globally competitive, industry experts point out major drawbacks from Seoul Fashion Week as well as the industry as a whole. “I think what you need is a big star player like Japan’s Comme Des Garcon. You need to nurture the local designers and brands so that individuality sells rather than the Korea branding,” one fashion insider said.