Japanese designer targets foreign markets. Dress for success: Designer Yoshiko Saito targets foreign markets. Via her e-commerce fashion company, Saito sells her creations: printed dresses and accessories such as bags in print and leather. She has also extended her market reach through pop-up shops in some of Japan’s most illustrious department stores. “I think women are often expected to be scared of taking risks; they dare not do anything daring. But if the risk is not excessive, I think they should take that [first] step forward—which is always the most difficult step.”

Dress for success: Designer Yoshiko Saito targets foreign markets

Originally from Ehime Prefecture on Shikoku, the smallest of Japan’s four main islands, it was not long before the globetrotter in Saito was heading to Tokyo … and then the world. Read more about it here: Dress for success: Designer Yoshiko Saito targets foreign markets. She hit London, Paris, Vienna, and New York during a 10-year odyssey.