Inditex Zara Brand is clear winner in fast fashion. Why Inditex is “clear winner” in the fast fashion space. The Spanish fashion giant operates a 3-5 week design-to-delivery cycle for around 50% of its products and a cycle of 10-12 weeks for an additional 15% of product. This compares to 20-25% of production coming from relatively short lead time locations at rivals Primark and Hennes & Mauritz; likely with a 10-12 week lead time, largely from Eastern Europe. H&M and Primark have average lead times on around 80% of their products, which take around 6-9 months to produce in Asia, using the remainder of production to meet changing fashion trends.
Why Inditex is “clear winner” in the fast fashion space
Inditex has a “true” fast fashion proposition thanks to its agile supply chain. Read full story here: Why Inditex is “clear winner” in the fast fashion space. Which explains its sustainable competitive advantage and pricing power.