India celebrate the humble hand-woven fabric. Indian Apparel Makers Try on Ethical Supply Chains for Size. When Indian Textiles Minister Smriti Irani tweeted a picture of herself this week in an electric-blue silk saree with the hashtag #IWearHandloom, her tweet was favorite more than 10,000 times and retweeted 4,000 times. Hundreds responded to Irani’s request to post pictures of themselves in handloom apparel, including politicians, actors, athletes, models and designers, ahead of National Handloom Day on Aug. 7, to celebrate the humble hand-woven fabric.

Indian Apparel Makers Try on Ethical Supply Chains for Size

A symbol of India’s freedom struggle, handloom attire was once regarded as fit only for politicians and villagers. Read more here: Indian Apparel Makers Try on Ethical Supply Chains for Size. It is now seeing a revival, with demand growing for sustainable and ethical fashion, even as mass-market clothing still dominates malls and pavement stalls.

  1. Fashion Business Directory
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