Homegrown Singaporean designers gain recognition in retail scene. More homegrown fashion designers are attracting attention in the Singapore retail scene. KEEPERS: Singapore Designer Collective and the Digital Fashion Week are some of the platforms that showcase Singapore designs. Local designers said more of their products are being showcased in department stores, and they are also seeing higher sales volumes. KEEPERS is Singapore’s largest retail pop-up store. Launched in September last year, KEEPERS aims to spotlight Singapore designers and raise their profile – not only among Singaporeans but also visitors.
Said Ms Lynette Lee, CEO of the Textile and Fashion Federation (TaFf): “The intention of setting up KEEPERS is really to house the biggest collection of Singapore designers in a prominent location so that both tourists and Singaporeans alike can have access to the amazing design talents that we have. From the first five months of operation, more than 100,000 visitors have visited KEEPERS, and out of these visitors, more than 80 per cent have indicated that they would like to see this as a permanent concept store, she added.
Story: Channel NewsAsia
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