Fashion Industry in Asia Post Covid-19. Emerging from the pandemic to the clothes business in the “new normal,” the biggest challenge may be to understand how the Asian customer has changed and what the customer wants now. In 2021 we see hope on the horizon for an end to the global pandemic. Asian etailers, South East Asian brands, local importers, regional manufacturers will all have to figure out who is the new customer. What are the new value proposition and the new reasons to buy? We know things will be different, we now need to figure out how. e-Commerce will probably be a growing part of everyone’s business. This will mean new marketing and distribution models, with implications on how products are designed, where they are made, and how and where they are warehoused. Our clothes also need to support a new post-covid lifestyle. As we work more from home we will need more casual clothes for work. So our clothes will have to be more comfortable and more versatile. So, Asian wardrobes will be different.
eCommerce & Fashion Industry in Asia Post Covid-19
Fashion Industry in Asia Post Covid-19. Online shopping and B2C e-Commerce has become more and more popular in recent years, however, many consumers hesitate to buy clothing online since they want to be able to see how the item fits them. In the past year, we’ve seen the emergence of technology that solves this problem. eCommerce retailers are improving the online shopping experience with the help of virtual reality and augmented reality technology. Both of these technologies give shoppers the ability to use a virtual fitting room to see how the item would look in real life. There are a few apps that support this type of demonstration. This technology is still being perfected, so it is likely that more and more retailers will implement them in their online stores in the coming years.
Ethical and Sustainable Asian Clothing Buying Behavior
Fashion Industry in Asia Post Covid-19. In recent years, more public figures have brought attention to social issues that are related to the fashion industry, specifically when it comes to fast fashion. For starters, textile waste is at an all-time high because of consumers’ spending habits. People buy more clothes than they need, and billions of tons end up in the trash every year. To combat this waste, some people are leaning towards brands that either make high-quality products that are meant to last for a long time or those that use recycled materials to create their clothing. Another ethical issue that often arises is the use of sweatshops. The idea of factory workers being paid pennies to work in very poor conditions does not sit well with many. As more awareness is being brought to these issues, more consumers are favoring brands that use fair trade practices.
Slow Fashion versus Fast Fashion in Asia
Fashion Industry in Asia Post Covid-19. People have begun to look down on fast fashion because of its ethical implications in regards to sustainability and human rights. Naturally, slow fashion is becoming a popular alternative, and brands with authority in the fashion industry are stepping up for change. Part of this involves “seasonless” fashion. Major players in the fashion space have made a point to break away from the regular seasonal releases of new styles since that approach naturally led to fast fashion. There have been intentional releases of styles that were traditionally used in other seasons. For example, floral prints and pastels have commonly been associated with spring fashion lines, but some brands have incorporated these prints in their fall releases.
The goal of creating seasonless fashions and going against seasonal trends is to urge consumers and other designers to allow pieces to remain in style for more than a couple of months. This allows brands to create higher-quality pieces with higher price tags that are meant to last multiple seasons. It will be interesting to see how this trend plays out going forward because many fashion brands have yet to adopt these practices. However, since leaders in the industry have taken the initiative, more businesses may follow the lead.
Learn more about Fashion Clothing in Asia and the Middle East
The Crucial Clothes Industry in Asia. China may be known as the factory of the world, but when it comes to clothes, Bangladesh, Indonesia, Cambodia, Vietnam, and Myanmar play a growing role. Garment manufacturing has been diversifying away from China for around ten years due to China’s high costs. It means that garment manufacturing is a crucial industry for many of Asia’s developing economies.
– Asia Fashion Clothing Information – 14 countries – Asia Fashion Clothing
– ASEAN Fashion Clothing Information – 10 countries – ASEAN Fashion Clothing
– Middle East Fashion Clothing Information – 13 Countries – Middle East Fashion Clothing
– Fashion Industry in Asia Must Go Digital
– Future of Fashion in Asia after Covid-19
– Sustainable Fashion in Asia and Covid-19
– Social Media and Asia Fashion Industry
– Fashion Bloggers and Influencers in Asia
– Fashion Shows and Weeks Online in Asia
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