ASEAN Fashion Designers and Brands. ASEAN Fashion Designers Showcase has been developed to help raise awareness and appreciation for the unique style and diversity in the ASEAN region and to promote greater cross-cultural, creative collaboration. To achieve mainstream regional awareness for fashion designers and models while nurturing up-and-coming, local fashion designers and models. This showcase also aims to foster a deeper understanding and appreciation of the fashion industry in the region. This showcase has also been developed to mentor fashion designer students so that they can find their design direction in the near future.

The Council of ASEAN Fashion Designers (CAFD)


CAFD is established to re-invent the fashion business of South-East Asia nations to remain relevant and sustainable to the global audience. The Main Committee members of CAFD comprise of leading businessmen and leaders of major corporations in ASEAN so that together they can pull in their networks, resources, business knowledge, and technical know-how to guide ASEAN fashion designers to thrive in the digital economy. ASEAN is the South-East Asia caucus of countries including the Philippines, Vietnam, Thailand, Indonesia, Malaysia, Singapore, Myanmar, Cambodia, Laos and Brunei. This region is known for a plethora of multi-ethnicities rich in cultures and traditions. From traditional weaving methods to natural raw material productions, ASEAN has them all and now it is critical to conserving them.

Reviving ASEAN Ateliers To Become A Professional Industry

The Council of ASEAN Fashion Designers (CAFD)Fast fashions have over the decade almost perished the industry of ateliers and the livelihood of tailors. CAFD is determined to revive the atelier industry in South-East Asia and regenerate the interest in tailored clothing. Tailors and seamstress must be professionally trained and be fairly paid to have another succession of ateliers. While fashion designers focused on Creativity, ASEAN ateliers must ensure the tailoring is of high quality distinguishing ASEAN clothing from mass productions. Moving forward, CAFD is determined to reposition ASEAN fashion as Responsible and Sustainable industry even in rapidly advancing technological world. Fast-fashion and mass-produced low-cost disposables have caused staggering record highs in textile waste over the years. Second, to oil, the clothing and textile industry is the largest polluter in the world. CAFD shall continue to create awareness.

ASEAN Conservation, Tradition and Culture

South-East Asia with its plethora of multi-ethnicities is rich with cultures and colours. Traditional sewing methods such as the Malaysian Baba-Nyonya beading, Vietnamese silk embroidery, Indonesian batik-printing and Thai hand-woven silk can only stay relevant if they can be integrated as part of contemporary wear. It is important that CAFD champions this message so that young designers can constantly keep in mind the importance of embracing tradition and culture in modern fashion. As more and more designers start to use these traditional sewing methods in their collections, then this culture can then be passed on to the next generation as a business and not just art.

Fashion in ASEAN Nations – South East Asia

Learn more about fashion and clothing market in the ten ASEAN nations: