B2B Fashion Marketplace – During and after COVID-19. The coronavirus is changing how clothing, fashion, garments, and apparel B2B buyers and sellers interact. Savvy industry sales leaders are learning how to adapt to the next normal. The coronavirus is increasingly harming the fashion industry, especially, has escalated amid the fall 2020 fashion month season, causing brands and design houses to shutter their doors and postpone upcoming runway shows. Traditional face-to-face interactions have given way to sales and service support by videoconference, webinar, phone, human chatbot, and other means. In this remote and digital fashion world, however, there is still a crucial role for personal interaction. Thankfully, internet services have not been shut, thus giving some space to people to show creativity with a human touch.
B2B Fashion Marketplaces – Go Digital
B2B Fashion Marketplaces – Go Digital. A small Irish fashion company has suddenly found a surge in demand for its services as a result of the Covid-19 havoc. This company provides a virtual showroom that offers a solution for mainly luxury fashion giants, now having to rethink how they operate without a digital wholesale sales strategy. This virtual showroom centralizes wholesale order management, and the Irish business is now being approached by many big clothing and fashion brands. These larger garment and accessories companies are seeking help to digitize their collections to weather the crisis, allowing them to carry on trading without physical showrooms. Until now, most of fashion buying and selling was done at intimate showroom appointments, which were scheduled months beforehand. Today organizations need to adapt faster processes that would help them to buy or sell and quickly and at profitable rates.
B2B Clothing Marketplaces – Smart Showrooms
B2B Clothing Marketplaces – Smart Showrooms. The global fashion industry has been pressured to adapt to the digital age for some time now. Now many new digital-minded companies support hundreds of brands by setting up their digital showroom, but the current COVID-19 pandemic might just have created the ideal circumstances for a long-awaited innovation boost. Now that the physical aspect of the shopping experience is indefinitely suspended, fashion brands can take the opportunity to re-imagine it within a digital-only space. There is no reason not to think big. The tools and technologies are already there: from AI chatbots, over 3D holograms to virtual reality. Amazon, Apple, and Google all offer specific kits that help develop AI skills and build them into apps and platforms or help create augmented and virtual reality apps. Now, it is just a matter of putting them to good use.