Amazon In-house Fashion Brands. To date, Amazon has developed more than 50 different fashion labels for people of all ages and genders, running the gamut from workwear to lingerie, baby clothes to shoes, and even athleisure styles and basics. Amazon is looking to use its online marketplace to bring fashion to the masses. The site already provides a platform for plenty of major fashion companies. In 2017, Amazon also decided to develop its own in-house brands in hopes of capturing a larger share of sales and bringing better value to its customers. Almost all of the styles are under US$100 and priced affordably, plus everything is available on Amazon Prime, making the delivery and return process incredibly fast and easy.
Amazon In-house Fashion Brands
Fashion is one of the few sectors where Amazon has failed to make much of a splash. The company has been trying to get a foothold in fashion for years. But Amazon’s focus on low prices and commodity effects has been alienating to an industry that’s focused on glamour and cachet. Amazon would love to foster an in-house clothing line with a dedicated following, the way it has for shows on Amazon Prime. However, in a tumultuous market that has seen powerhouse brick-and-mortar retailers like Macy’s shutter their doors across the country, Amazon is looking to use its online marketplace to bring fashion to the masses. The site already provides a platform for plenty of major fashion companies like Nike and Kate Spade to sell their goods
Amazon In-house Fashion Brands Right Now in 2020
Amazon now sells more than 70 of its own private-label brands. Since the start of 2017, Amazon has gone on a private-label rampage, releasing at least 60 of its own brands — predominantly in the clothing, shoes, and jewelry categories, according to a new study from the research firm L2. Amazon now sells more than 70 of its own brands by Recode’s count, after checking L2’s list with Amazon. With the rapid expansion, the company has silently delivered a message to retailers and brands that have shrugged off its earlier private-label launches as simple tactics that many retailers employ: We’re going big.