Adidas eyes slice of lucrative youth fashion market
Adidas eyes slice of lucrative youth fashion market German sports apparel giant Adidas said Monday it hoped to win sales of more than one billion euros with a new brand aimed at the lucrative 12 to 19-year-old market that is already being launched in Asia.
With Adidas Neo, the firm hopes to “slice off a nice piece of the cake” of the worldwide fashion market, expected to be around 125 billion euros (170 billion dollars) by 2015, said Erich Stamminger, an Adidas board member.
“We are unlocking a new segment: children and young people between 12 and 19,” said Stamminger in an interview with German weekly Wirtschaftswoche.
Source: AFP & Google News
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Categories: Asia Fashion Clothes, Asia Shopping, Europe Tags: German sports apparel giant Adidas, youth fashion market
