The Philippines recently became the first Asian country to franchise this Russian fashion phenomenon, the Eastern European equivalent of Western high street brands like Topshop, Zara and H&MSponsored Links
The store opening was held earlier this month, with close friends of franchisers Kira and Ruby Zamora and members of the press getting first dibs on the new arrivals
Since 2006, “Kira Plastinina Style” has a whopping number of 73 owned stores and 20 franchises in Russia, Ukraine, and Kazakhstan. More than that, this Russian heiress has also achieved a lot of accomplishments within the span of about three years. These include her being awarded the “Glamour Woman of the Year,” “Designer of the Year,” and “Breakthrough of the Year.”
Everyone in the fashion industry is quite familiar with this Russian teenager who successfully launched her very own clothing line at the tender age of 14 back in 2006.
U.S.A. – Kira Plastinina Reopens, People Protest
Kira Plastinina’s Los Angeles–based clothing company filed for bankruptcy earlier this year. According to court papers, the company owed creditors $54.4 million. But, when you’re Kira Plastinina, a $54.4 million debt is only a small speed bump in overtaking the American clothing market.
After closing her U.S. stores, Kira Plastinina has reopened two in L.A., which are now called K. Plastinina. She’s operating them under her new company, Pink Square, which is based in Russia, and is not bankrupt (should we add “yet” here?). Sneaky — but not sneaky enough.
The people to whom that $54.4 million is owed happened to notice the 17-year-old’s stores are back up and running, and they’re not happy.
Employees of Tom Rectenwald Construction, which built eight of Kira’s original U.S. outposts in New York, New Jersey, Connecticut, and the D.C. area, are picketing outside the stores. Kira still owes them $2.5 million.