SME & SMB Trust – Privacy Policy and Building Online Sales
Trusting SME & SMB – How a Privacy Policy and Building Trust Can Boost Online Sales
Consumers are increasingly interested in doing business with companies they know and trust while avoiding the criminal elements that stalk the Internet
Unfortunately, many small online businesses are not taking consumer privacy as seriously as they should. Once the world economy improves, eCommerce will become an increasingly important channel for entrepreneurs
What to do?
Display a “trustmark” or third party “seal of approval.” Cybercriminals are increasingly active online, and consumers are wary about sites they don’t know — especially when it comes to handing over credit card and personal information
Get a good privacy policy. For example, Google’s Adsense is now requiring updated privacy policies for all publishers on their network
