USA – Korean apparel brands Miss Me, South Pole, Forever 21, Voom. The leading factors behind the success of Korean Americans in the US Fashion industry are diligence and skill with a needleSponsored Links
Miss Me products are familiar sights in leading department stores such as Macy’s, Nordstrom, and Bloomingdale’s. The brand’s owner Stella Cho is a Korean immigrant who moved to the U.S. as a young girl
Having started out with a small shop at the wholesale market in downtown Los Angeles, Cho is now among a growing number of Korean-American success stories in the U.S. fashion industry
Source: The Chosun Ilbo, South Korea
Read Full Story: Korean Americans Becoming Driving Force in U.S. Garment Industry
Your cheap fashion – our misery The fashion industry’s willingness to continue producing cut-price clothes by exploiting Asia’s cheap labour force, including the children who harvest cotton in Uzbekistan, was discussed in a German television programme on 23 January.
The group of German teenagers, including girls dressed in clothes by the fashion chain H&M, were clearly shocked by the plight of textile workers in Bangladesh.
Journalists from the German TV channel ARD visited this South Asian country to film the working conditions in the factories where closed for the well-known Swedish chain H&M (Hennes and Mauritz) are made.
The progamme, entitled “Your Cheap Fashion – Our Misery”, featured a 12-year-old girl, from a large family that live together in one room in a slum. In the bags containing H&M branded items, she recognises a striped sweater which is produced in the factory where she works 14 hours a day for a pitifully small wage.
Read Whole Article Here: Your cheap fashion – our misery
PR & Do-it-Yourself Online Marketing for Fashion Industry Professionals
For independent designer especially, a blog can be a great way to play with and expand your identity and the aesthetic of your clothing
Your content should amplify your brand’s message. There are thing all around that match the lifestyle of your customer. It may be home trends (interiors, decor), lifestyle (yoga, Pilates) or a cause (animal welfare, equal rights)
Taking advantage of social shopping sites like StyleHive, StyleFeeder, and perhaps even short-term advertising on sites like Chictopia could also be considered …
Spring/Summer 2013 fashion – Wall Street Women who “wear the pants” are in
For all the high-flying businesswomen out there who are planning their next shopping spree, listen: the rules are changing. But the question begging to be answered is what will work for work? Pairing casual wear such as sweatshirts, with business wear including pants, shirts, dresses, blazers, heels and even accessories, creates the perfect casual yet refined appearance
Women – take note. The glamorous, feminine trend is waning, and women who “wear the pants” are in. Spring/Summer 2013 fashion is welcoming “retrometric” (retro and geometric) fashion – a Wall Street look with a hint of edginess. You may want to pair items you never thought you’d take out of your wardrobe again with the hottest garment of the times: the jersey