B.ha (Daniel Hechter) Malaysia

Kuala Lumpur: French lingerie brand B.ha launched in Malaysia

B.ha (pronounced Bee-har), an affiliate of renowned French fashion house Daniel Hechter, made its Asian debut in Singapore last year. After Malaysia, it will be setting its sights on Thailand and Indonesia

The Autumn/Winter collection on show was sumptious: Its bra cup sizes range from 32A to 40E and are crafted with the finest French fabrics, lace and embroidery. With the tagline “B.ha makes the woman”, the company works closely with a team of international designers in creating collections that serve to seduce and pamper.

“Our bras are priced from RM90 upwards and lounge/sleepwear range from RM400 to RM2,000.