Creating a Thai Luxury Brand
Asia Fashion Brand – What will it take for an Asian company, especially Thai, to come up with a luxury brand that will rival the likes of Louis Vuitton, Gucci and Chanel in the future? The first and perhaps most difficult step is the creation of a product or service that people desire. The assumption is you already have the money, so you must create. It can be a product like a car or refrigerator. It can be a spa or a service. But you have to create something that does not exist and would be the dream of some people
To create this product or service, the company needs a designer. Look at any of the top luxury brands, and you’ll find star designers like Marc Jacobs, Karl Lagerfeld, Giorgio Armani, and Miuccia Prada who are perhaps the most valuable assets. The companies who create an exclusive brand, here the star system comes in. Stars are not the celebrities but the designers who are the rare ingredient in the whole system
Luxury brands are all about creating classic items. It starts with creation and remains a problem of creation. Luxury brands sell the classics and communicate the newness. It’s about building the classics of tomorrow. History and heritage are also important elements for a luxury brand. Many of the European luxury brands have a long history, adding depth and timelessness to their products and services
Accept your heritage. What is heritage? `I am Thai. Accepting Thailand’s heritage is crucial in creating a worldwide luxury brand. Thailand’s image is what you will make it. It is what you do that will create your future
Categories: Thailand Tags: Branding Luxury Goods
Fashion Brands by Facebook
New index ranks fashion brands by Facebook fans. Which fashion brands have the most Facebook fans? What labels are most adept at leveraging the social networking site to grow their potential customer base? Finding out is now as easy as the click of a mouse, thanks to a new index that compares the official Facebook fan base (updated daily) of more than 500 fashion- and style-related labels
Called the Stylophane Facebook Fashion Index, it comes courtesy of the same San Francisco-based online marketing firm that compiles monthly data tracking the online popularity of fashion brands by Internet search. In case you were wondering, “Nike” took the top spot for January, followed by “Ugg Boot,” “The North Face,” and “Louis Vuitton.”
Source: Los Angeles Times Blog
Read Article Here: New index ranks fashion brands by Facebook fans
Categories: World Fashion Tags: Fashion Brands Famous, Louis Vuitton, Nike, The North Face, Ugg Boot
FRANCE – Couture Abayas on Paris Catwalk
Fashion models presented new designs of the abaya the traditional long black over-garment–at the Haute Couture Show in Paris
A collection of just-completed jazzed-up designer abayas are to be offered to the royal family
The Saks Fifth Avenue Riyadh and Jeddah fashion show was held at the end of of last month and featured 22 custom made Haute Couture abayas
According to the Associated Press the abayas were customized by international designers
The show was held in late 2012 at the George V hotel in Paris
Fashion firms exploiting Asia’s cheap labour force
Your cheap fashion – our misery The fashion industry’s willingness to continue producing cut-price clothes by exploiting Asia’s cheap labour force, including the children who harvest cotton in Uzbekistan, was discussed in a German television programme on 23 January.
The group of German teenagers, including girls dressed in clothes by the fashion chain H&M, were clearly shocked by the plight of textile workers in Bangladesh.
Journalists from the German TV channel ARD visited this South Asian country to film the working conditions in the factories where closed for the well-known Swedish chain H&M (Hennes and Mauritz) are made.
The progamme, entitled “Your Cheap Fashion – Our Misery”, featured a 12-year-old girl, from a large family that live together in one room in a slum. In the bags containing H&M branded items, she recognises a striped sweater which is produced in the factory where she works 14 hours a day for a pitifully small wage.
Source: Uznews.net
Read Whole Article Here: Your cheap fashion – our misery
Categories: America, Asia, Europe, World Fashion Tags: exploiting Asia’s cheap labour force, producing cut-price clothes
From Thailand Fashion to Asian Accessories & ASEAN Clothes
From “Thailand Fashion” to “Asia & ASEAN Clothing”
Our website and blog is expanding to cover the whole of Asia
There is also another new interesting website called designerbrands.asia
Please visit our website here www.asiafashionclothing.com
Our other sister site is called asiafashionb2b.com please go visit them both won’t you, you are not going to be disappointed. with maps and videos, etc and many interesting news and ongoing updated, it is a MUST
