Creating a Thai Luxury Brand

Asia Fashion Brand – What will it take for an Asian company, especially Thai, to come up with a luxury brand that will rival the likes of Louis Vuitton, Gucci and Chanel in the future? The first and perhaps most difficult step is the creation of a product or service that people desire. The assumption is you already have the money, so you must create. It can be a product like a car or refrigerator. It can be a spa or a service. But you have to create something that does not exist and would be the dream of some people

To create this product or service, the company needs a designer. Look at any of the top luxury brands, and you’ll find star designers like Marc Jacobs, Karl Lagerfeld, Giorgio Armani, and Miuccia Prada who are perhaps the most valuable assets. The companies who create an exclusive brand, here the star system comes in. Stars are not the celebrities but the designers who are the rare ingredient in the whole system

Luxury brands are all about creating classic items. It starts with creation and remains a problem of creation. Luxury brands sell the classics and communicate the newness. It’s about building the classics of tomorrow. History and heritage are also important elements for a luxury brand. Many of the European luxury brands have a long history, adding depth and timelessness to their products and services

Accept your heritage. What is heritage? `I am Thai. Accepting Thailand’s heritage is crucial in creating a worldwide luxury brand. Thailand’s image is what you will make it. It is what you do that will create your future