Athletic apparel is growing twice as fast as the wider fashion industry. Lorna Jane Clarkson (Australia) is setting the pace. Evidence of the activewear phenomenon is everywhere you look. Be it on the school run, in the line for morning coffee, over a business lunch, or even drinks – it has never been cooler to look like you’re working out. Competitors have popped up like beads of sweat in a spin class as multi-million-dollar juggernauts enter the fray, but Lorna Jane Clarkson, the woman who arguably started it all, continues to hold her reign at the top. With her name splashed across 200 Lorna Jane stores, a business estimated to be worth $500 million, and a brand with millions of social media followers, it’s little surprise Clarkson is so optimistic.

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Lorna Jane Clarkson is setting the pace

Clarkson is a pioneer in the market, forcing sportswear stalwarts such as Nike and adidas and high-fashion designers to rethink their business models. Read More Here: Lorna Jane Clarkson is setting the pace. Analysts estimate that one item of Lorna Jane clothing is sold every 19 seconds in Australia.